Mercedes-Benz is a German automobile manufacturer, a multinational division of the German manufacturer Daimler AG. The brand is known for luxury automobiles, buses, coaches, and trucks. The headquarters of Mercedes-Benz is in Stuttgart, Baden-Württemberg, Germany. The name first appeared in 1926 under Daimler-Benz, but traces its origins to Daimler-Motoren-Gesellschaft's 1901 Mercedes and to Karl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first gasoline powered automobile. Mercedes-Benz's slogan is "Das Beste oder nichts" (English: "The best or nothing"). Mercedes-Benz is one of the most recognized automotive brands worldwide.
From 2003 to 2009, Mercedes were in a joint venture with McLaren Group to manufacture the Mercedes-Benz SLR McLaren. At this time, Mercedes owned 40% of McLaren Group. Due to Mercedes purchasing Brawn GP, a F1 team, Mercedes decided to sell their shares back to Ron Dennis, as McLaren would be their rival in the F1 championship.
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